This article is about the differences between a good UX design and a bad UX design and how to correct them. Before you get to know the difference between a good UX design and a bad UX design, you must first understand the meaning of UX (user experience) and UX design (user experience design).
WHAT IS USER EXPERIENCE (UX)?
User Experience or UX refers to the feeling users experience when using a product, application, system, or service. It is how easily a user interacts with a product without any constraints or blocks.
WHAT IS USER EXPERIENCE DESIGN (UXD)?
A user experience design or UX design is all about creating extremely user-friendly interfaces that can enhance users’ satisfaction and usability. The process design teams use to create products that provide meaningful and relevant experiences to users. UX design involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.
THE DIFFERENCES BETWEEN A GOOD UX DESIGN AND A BAD UX DESIGN
Good UX design results from thorough user research, thoughtful information architecture, good wireframing and prototyping, regular user testing, and implementing all of these elements into your solution and a Bad UX design results in an unpleasant interface that can be difficult to use, lacks appeal and doesn't demonstrate any core principles of visual communication.
Now let's check some examples of a good UX design and a bad UX design.
EXAMPLE OF A GOOD UX DESIGN
GOOGLE LANDING PAGE
A classic example of good UX is the landing page for Google’s search engine. No matter what you think of as a company, its Search landing page is a triumph of minimalist UX. Its main focus is a large text entry box in the middle of the page surrounded by white space.
AIRTABLE SIGNUP PAGE
Balanced usability is when you create a UX design that balances great usability for a user and still achieves a business goal, such as collecting customer data.
The benefit of balanced usability is that users and businesses get what they want in an agreeable state. The user completes their actions and progresses to the next step without being overwhelmed.
Airtable balances the need for data and reduces customers’ effort to enter their details by using a simplified sign-up form
EXAMPLES OF A BAD UX DESIGN
ZARA LANDING PAGE
The text is small and the navigation menu hides behind a hamburger button, so it's not immediately apparent to users what to do next. With no explicit CTA, visitors can easily become confused or frustrated.
The user journey is also difficult to follow on ZARA's mobile site. When clicking on the hamburger menu on mobile, an unconventional navigation menu reveals itself. Notice that there's no "Clothing" option. Instead, there’s a lengthy list that visitors have to sort through to find what they’re looking for.
THE ROOM LANDING PAGE
The website doesn't have a navigation menu and instead is one very long homepage. Therefore, you'll have to scroll endlessly through the site if you want to find something. The items below the featured image look like navigation items, but if you click on them, they open up a new tab. Some are broken and open up a blank tab. So your only choice is to exit the site or scroll.
I hope now you know what a user experience is, what a user experience design is and some differences between a good UX and a bad UX design with examples.